GreedyGame helped Maleo boost Month-on-Month additional Revenue by 30%
Maleo, Southeast Asia’s renowned gaming app developer, was looking for an ad network that could help them monetize their in-game inventory. Monetization for Maleo had to be one in such a way that it could facilitate and deliver in-game brand ads at the same time keeping the user experience pleasant keeping in mind the user retention.
Maleo integrated GreedyGame’s SDK to implement native ads within the game. These ads blended into the game environment without hampering the game play and user experience.
The other unique features of GreedyGame’s SDK like Mediation between Ad formats, one step integration, information logs with a lot of data, fluid ad templates make SDK the first choice of App Developers who want to monetize their apps in the most optimum manner.
This resulted in the additional revenue generation 30% month-on-month. Also, the app registered 0% user drop post integration of the SDK.
Speaking of association with GreedyGame, Mr. Ayub, CEO, Maleo said, “ Integrating greedygame into our game is definitely one of the best decisions we have made in a long time. The process isn’t as easy as showing a banner on the screen, but the GG team made the whole process rather easy, and worth it! Our users are actually happy with the native ads (no kidding, they love to make a story with the ads while playing the game). Statistically, we don’t see even the slightest drop in the number of users and play time and the best thing is we are getting around a 30% bump in our overall revenue which is amazing. One can have a hard time getting this kind of bump with annoying ads.”
Maleo operates the most popular Bus Simulator Indonesia game, providing the real experience of being a bus driver with the authentic flavor of Indonesian roadways and places. With high-quality, detailed graphics and advanced features like saved data, multi-player convoys, the game is a hot favorite in Indonesia with over 50 Million downloads.
GreedyGame is a native-ad platform which helps game developers /publishers earn money through in-game ads without disrupting user experience and retention. Through our solutions developers get an opportunity to monetize their in-game assets, while consumers enjoy the game even more without any interference in their game play.