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A History about Native Advertising [Infographic]
With savvy online customers being interested in active conversation rather than passive promotion, native advertising is gaining traction. Gone are the days people passively get input from various media.
Why? Because it gets results. According to Business Insider, native ads will drive 74% of all ad revenue by 2021.
What is a native ad?
Those ads designed to match the feel and look of the media format it is published on are called native ads. Native advertising is found on various social media networks/feeds and web pages. What sets them apart from other app monetization strategies is its key feature of exposing advertising content to the user in the most non-disruptive way possible.
To understand the future of native advertising, we must delve into its past.