Google AdMob Native Ads Advanced playbook

News Google AdMob has released its Native Ads playbook, just months after the IAB Native ads playbook 2.0 release.   If you want to read our in-depth 3 part blog-series on IAB native ads playbook, you can…

Optimizing Game-Play Units: A Design Study

One of the most crucial task for us is to understand how native ads affect the publisher's revenue.   The native ad draws the attention of a user. The user clicks on the ad. The resultant clicks…

Ad Tech Simplified : What is Attribution Methods

In mobile advertising terms attribution can merely be stated as determining which source or sources of marketing was responsible for the conversion of the user for the specified action. The action may be an install for instance.…