Demand-side platform (DSP) are the flip side of supply-side platforms (SSP), which allows buyers of mobile advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. DSPs represent the interests of buyers and…
A Supply Side Platform (SSP) also called a sell-side platform or yield optimization platform, is a technology that helps mobile game publishers manage their advertising impression inventory and maximize revenue. Publishers use a supply-side platform to automate…
The mobile Ad Tech ecosystem is a complex landscape with many different terms and jargons which makes it more confusing. Ad tech simplified is a new series of articles authored by the GreedyGame team with a…
Efficient ways to improve ad show rate At GreedyGame, we conduct continuous studies to understand ad experiences to achieve higher user engagement. We would be presenting a series of studies to help the publisher to reduce…
Indie game developers are always struggling to maintain a balance between developing an app that the users would love and optimizing their resources. Be it the resources to build the app in the first place or those…
When it comes to monetizing from an app or game, app developers often get carried away in their zeal to convert their free users. This often leads to them making use of some of the most pushy…
There are thousands of apps that go on app stores every day and there are hundreds that get downloaded too. But accordingly to Localytics, most of these downloaded apps are not even used a second time. So…
Let’s face it, there are some great app developers out there with the brightest of ideas. But these are people who aren’t really sure if they should take their app to the market alone or go ahead…
