Ad formats

There are different types of ad formats, each with its own specifications.

• Banner ads: Banner ads are rectangular-shaped ad creatives. They consist of text, image, or a combination of both, and are usually placed on the top or bottom of the screen.

• Interstitial ads: Interstitial ads are displayed in full screen, covering the entire interface of the host app. They are usually placed between activities or levels in a gaming app.

• Playable ads: Interactive ads that let users test out the functionality of an app or game are called playable ads. These ads allow the users to experience the app or game before downloading it.

• Rewarded video ads: Rewarded video ads require the users to engage with a playable ad or watch a video in order to win a reward.

• Video ads: Video ads are a marketing strategy where businesses use video content to promote their product or service.