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What is an ad network?

An ad network is a collection of demand and supply sources looking to buy and sell ad slots. Demand sources consist of advertisers looking for ad slots to promote their products, whereas supply sources comprise publishers or app developers with unsold inventory.

How ad networks work

Both publishers and advertisers sign up for an ad network. Publishers post their requirements for ads in their empty or unused ad inventories (ad space), and advertisers bid on the inventory. The advertiser with the winning bid gets to advertise on the publisher’s ad space.

How to choose an ad network

Consider the following factors when choosing an ad network:

  • Business models and payment terms
  • Reach of the ad network
  • Yield optimization and other support
  • Ease of integration
  • Control over ads or ad blocking
  • Support for different ad formats
  • Reporting and analytics

Read more about ad networks.
Read more about video ad networks.

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info@greedygame.com

India Office

GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka

USA Office

GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703
info@greedygame.com

India Office

GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka

USA Office

GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703