Ad operations

Below are some major responsibilities of ad operations teams.

• Ad trafficking: This involves end-to-end campaign building - strategizing, developing, and running ad campaigns, and post-campaign tasks such as troubleshooting.

• Campaign timing: Scheduling the campaign for the right time has a huge impact on their performance.

• Ad optimization: Ad operations teams optimize ads to match current trends, ensure that they are user-relevant, and experiment continuously to get the best results out of the ad campaigns.

• Demand management: This involves fetching the right demand for a publisher, negotiating, and tracking their performance.

• Yield management: Ad operations also identify opportunities and sources to generate more revenue through advertising.