SolutionsProductsResourcesCompany GG Premium

What is ad revenue?

Advertising revenue is the earnings that digital domains like apps or websites make from in-app advertising or showing paid adverts to their audience.

Calculating ad revenue

Ad revenue can be calculated using the following formula:

Ad revenue = Impressions X eCPM

  • An impression is counted when an app or website user sees an advertisement on the page.
  • eCPM or effective cost per thousand impressions (mille), is the revenue publishers generate for every thousand ad impressions.

Increasing ad revenue

Below are some tips to increase ad revenue.

  • Improve user experience: The user experience of your app or website decides whether the user stays or leaves. Thus, better UX means better ad revenue.
  • A/B test ads: Identify the kinds of ads that resonate with your users by A/B testing multiple formats and placements. The more the users engage with your ads, the higher the ad revenue.
  • Track ad performance: Data is everything. Track and analyze the performance of ads to determine how users react to them. This enables you to make data-backed decisions towards improving ad performance and, in turn, revenue.
  • Develop a strategy: Curate an ad revenue strategy by identifying and analyzing the metrics that matter. Follow the strategy at all times to improve ad revenue.

Contents

Acquaint yourself with the latest Adtech trends and technology.
info@greedygame.com

India Office

GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka

USA Office

GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703
info@greedygame.com

India Office

GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka

USA Office

GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703