App growth
What is app growth?
Mobile app growth includes all the marketing techniques used to build an app's user base while also attracting high-quality customers who will ultimately bring in more revenue than the cost of acquisition.
Different app growth techniques
- App Store Optimization (ASO): ASO is a strategy that enhances an app's visibility in an app store by using appropriate images, keywords, and descriptions. This improves the app's ranking and chances of getting more downloads.
- Paid marketing: With paid marketing, you can run paid ads on various digital channels that help reach your target audience instead of waiting for them to discover you organically.
- Reviews and ratings: They are the core factors to gain user credibility, as most users check reviews before installing an app. Reviews and ratings also impact the app store ranking.
- Ad networks: Ad networks aggregate large sets of audiences who can view your ads. Signing up with an ad network helps you run advertisements easily and acquire users.
Contents
What is app growth?
Different app growth techniques
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