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What is CPI?

In the CPI or Cost Per Install model, advertisers pay publishers a certain amount when users click on the ad resulting in an app download.

CPI is calculated as follows:

CPI = Ad spending / Number of Installs

Factors affecting CPI

  • OS: CPIs for Android OS are relatively cheaper than iOS installs.
  • Ad networks or platforms: The ad networks or other platforms used to run CPI campaigns have varying prices based on their visibility and the services offered.
  • App category: Your app category has a significant impact on the CPI. For example, games usually have higher CPIs than other apps.

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GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
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USA Office

GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703
info@greedygame.com

India Office

GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka

USA Office

GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703