Cost Per Install
What is CPI?
In the CPI or Cost Per Install model, advertisers pay publishers a certain amount when users click on the ad resulting in an app download.
CPI is calculated as follows:
CPI = Ad spending / Number of Installs
Factors affecting CPI
- OS: CPIs for Android OS are relatively cheaper than iOS installs.
- Ad networks or platforms: The ad networks or other platforms used to run CPI campaigns have varying prices based on their visibility and the services offered.
- App category: Your app category has a significant impact on the CPI. For example, games usually have higher CPIs than other apps.
Contents
What is CPI?
Factors affecting CPI
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