Daily Active Users

What is DAU or Daily Active Users?

Click Through Rate is the ratio of the number of people who see an ad to the number of people who click on it. CTR helps in understanding how well your keywords, ads, and listings are performing and make improvements accordingly.Daily Active Users or DAU is the number of active users on an app on any given day. The count includes users from new app downloads and existing users.

Why does DAU matter?

Daily Active Users indicate how much the app is being used in a day and by how many users. Besides, it helps app developers calculate the retention rate and lifetime value of the users along with app stickiness.

How to calculate DAU

Below is the formula for calculating Daily Active Users.

DAU = New unique users + Unique returning users

Here is how you can calculate the average number of DAU for a month.

Average DAU = Sum of unique DAU on all days / Number of days in the month