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What is a DSP?

A demand-side platform is used by advertisers. It aggregates multiple ad exchanges, allowing advertisers and ad networks to bid on different ad inventory types in real-time.

How does a DSP work?

DSPs rely on real-time bidding (RTB) to purchase ad space.

  • Publishers put up their inventory or ad space on ad exchanges through a supply-side platform (SSP).
  • DSPs then request ad space as soon as it is available.
  • DSPs choose the best user impression on the ad space and bid on it through RTB
  • When the DSP wins the bid, the advertiser’s ad is displayed in the ad space.

Why are DSPs important?

  • DSPs have eliminated the traditional buying process, where manual intervention was required to negotiate deals between publishers and advertisers, which also consumed a lot of time.
  • DSPs can target based on various factors, including demographics, region, the kind of device being used, and browsing habits.
  • DSPs feature more sophisticated performance tracking tools available through conventional ad networks, enabling advertisers to optimize their advertising budgets more effectively.

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GreedyGame Inc.
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info@greedygame.com

India Office

GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka

USA Office

GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703