Fill rate
What is fill rate?
Fill rate is the percentage of ads served against the total number of ad requests sent from an app or a website. It is calculated as follows:
Fill rate = Ads served / Ad requests sent
Ways to achieve maximum fill rate
- Choose the best ad networks: Find those that offer the most high-quality supply partners.
- Integrate multiple ad networks: Using more than one ad network increases the chances of getting more ads, thus, higher fill rates.
- Serve universal ad sizes: Use ad sizes that are globally popular to bring more impressions or use flexible ad sizes.
- Use dynamic floor pricing: Dynamically adjusting the floor price helps you get more revenue.
- Use non-intrusive ad placements: Find placements that suit your layout to increase viewability, and in turn, fill rate.
Contents
What is fill rate?
Ways to achieve maximum fill rate
Let our experts help you with monetization, acquiring long-term users, and much more!