Google Ad Manager
What is Google Ad Manager?
Google Ad Manager or GAM is an ad management platform by Google. It provides granular control over the ad management process and is suitable for large publishers with considerable direct sales.
Why do you need GAM?
- It is a single tool that can help you monetize all inventory types.
- You can manage your ad revenue that comes from direct sales.
- You can integrate third-party networks with GAM to compete for your inventory in real-time auctions.
- You get access to granular insights into your ad campaigns.
Contents
What is Google Ad Manager?
Why do you need GAM?
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