What is in-app advertising?
In-app advertising is a popular method to earn money through apps. If a mobile app or game supports in-app advertising, it means it incorporates paid ads into the app. The app publisher gets paid every time users see or engage with the ad.
How does it work?
In-app advertising relies on an automated technique called programmatic advertising, where publishers and advertisers sell and buy ad inventory within a few hundred milliseconds. There are four types of programmatic advertising techniques that are increasingly used:
- Programmatic guaranteed
- Preferred deal
- Private marketplaces
- Real-time bidding
Additionally, in-app and header bidding are other effective ways to start in-app advertising and monetize apps.