What are in-app events?
An in-app event is a great advertising and ASO tool that supports customized events within an app or game. Contrary to the name, in-app events do not require real-time events like physical events. These events can range from weekly challenges, product/feature launch events, live streaming movies, etc.
- Competition: Events that encourage the audience to compete against other users to win awards/rewards or set high scores.
- Challenge: Events that encourage app users to participate in a challenge-based event that requires them to achieve a specific goal.
- Feature updates: Events that update app users on the forthcoming feature add-on to any app.