What are native ads?
Native advertisements mimic the organic content of a mobile app by blending with the app's user interface. In essence, they seem to be a component of a mobile app's natural content. In addition, there is usually an explicit indication that it is an ad; for example, text such as Sponsored, Ad, Promoted By, etc.
Why use native advertising?
Native advertising lets users see ads in a less intrusive manner. By keeping the ads relevant and choosing the right colors, font, and graphics that provide a native feel, publishers can increase ad revenue to a great extent with native ads.