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User acquisition
What is user acquisition?
Advertisers use the process of user acquisition to create and deploy advertising campaigns that generate app installs.
How does user acquisition work?
UA relies on gathering data and identifying trends and patterns that help in deciding what interests users.
It is usually carried out through mobile ad networks, which the advertisers use to promote their business with in-app ads. A good user acquisition strategy is important to gain the right users for your app while getting a positive ROI. Additionally, it is essential to consider the apps where ads will run, the cost of running the ads and acquiring users, the LTV of the users, and other factors.
Related Terms
Ad networks
An ad network is a platform or service that connects advertisers with publishers. It facilitates the buying and selling of advertising space on games, apps, or other digital properties.
App LTV
The LTV or Lifetime Value of a user is the average revenue they generate from all the app monetization streams throughout their lifespan of using the app. In other terms, LTV is the monetary value of an app user.
In-app advertising
In-app advertising is a popular method to earn money through apps. If a mobile app or game supports in-app advertising, it means it incorporates paid ads into the app. The app publisher gets paid every time users see or engage with the ad.
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