What are Monthly Active Users (MAU)?

Monthly Active Users (MAU) is a metric for app businesses to discover the number of unique users their app gains within a specified 30-day span. Brands typically track MAU using a unique identifier such as a user ID, username, or email address. The precise definition of an active user may differ based on the specific industry or business objectives. To clearly understand the user engagement on the app, it is essential to analyze MAU as per DAU (Daily Active Users).

What are the main components determining MAU?

  • Users
    To determine MAU, you must engage in some activity within a 30-day timeframe, such as logging in, completing a specific task, or executing a particular task. A user is considered unique and only counted once, regardless of the number of times they have logged in.

  • Action
    The actions that qualify a user as a MAU are decided by your business, with the most common being opening the app or logging in for easier measurement and comparison.

  • Time frame
    We evaluate either the past month or the 30 days preceding a specific event when determining MAU.

How to calculate average MAU?

The formula to calculate the average monthly active users in a period of 12 months is as follows

Infographic to calculate average MAU says "Average MAU = Sum of each month's unique app users / 12"

Steps to consider before calculating MAU

  • Determine parameters for active users
    Defining an active user based solely on log-in is limited in providing insight into the usage of your app. A more informative definition would be a user who carried out a specific action within the app. The vaguer the definition of an active user, the less clear the data will be when tracking changes in monthly active users (MAU).

  • Determine frequency for user engagement
    Monitor how frequently the user engages with your app.

  • Gather meaningful data
    Use powerful analytics tools to gather data and add the number of distinct users who meet your active user criteria for a selected day and then for the month. It's crucial to remember that the aim is to measure unique users only.

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© GreedyGame Media Pvt. Ltd. 2023. All Rights Reserved.

info@greedygame.com
India Office
GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka
USA Office
GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703
© GreedyGame Media Pvt. Ltd. 2023. All Rights Reserved.