Ad Tech simplified : What is Programmatic Ad tech?

Programmatic Ad Tech or Programmatic Advertising is simply using an automated system to efficiently reach the right target audiences, at the right time, and in the right place by optimal management of your media purchasing efforts.  …

Ad Tech Simplified : What is a Demand Side Platform (DSP)?

Demand-side platform (DSP) are the flip side of supply-side platforms (SSP), which allows buyers of mobile advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. DSPs represent the interests of buyers and…

Ad Tech Simplified : What is a Supply Side Platform (SSP)?

A Supply Side Platform (SSP) also called a sell-side platform or yield optimization platform, is a technology that helps mobile game publishers manage their advertising impression inventory and maximize revenue. Publishers use a supply-side platform to automate…

Ad Tech Simplified : Ad Tech Terms You Should Know

The mobile Ad Tech ecosystem is a complex landscape with many different terms and jargons which makes it more confusing.   Ad tech simplified is a new series of articles authored by the GreedyGame team with a…

User Churn : Can monetization solve it?

There are thousands of apps that go on app stores every day and there are hundreds that get downloaded too. But accordingly to Localytics, most of these downloaded apps are not even used a second time. So…