Native Ads Advanced is the latest development from the Google Ads team. This comes as a replacement for Admob Native Express.
What is Admob Native Express?
Native Ads Express (now discontinued) allowed publishers to define a CSS template for their game. The AdMob server then took the components of a native ad (images, title, star rating, click to action, description, video and others) and displayed it within the defined CSS template as an HTML in a WebView in the game.
Here is a sample of a video ad using Admob Native Express
As per a statement released by Google team, they observed that native express had not been optimal for achieving the best user experience and monetization performance for AdMob publishers. As a result, they deprecated this functionality entirely on 1st March 2018.
So what’s next?
With Native Ads Advanced, Google wants to solve both the above problems. Using Native Ads Advanced, publisher can present ad assets to their users via UI components that are native to the platform. They’re shown using the same types of views with which a publishers is already building their layouts, and can be formatted to match the visual design of the user experience in which they live.
Native Ads Advanced is still running in BETA and thus has limited access to only certain publishers. The exact date on which it’ll be made available to all is not yet revealed by the Admob team.(find update here.)