Here are some terms/abbreviations for you to simplifying technical and conceptual jargons used in adtech/martech world: A Ad blocker - A term that describes software or hardware that removes ads from a web page Ad creative…
In mobile advertising terms attribution can merely be stated as determining which source or sources of marketing was responsible for the conversion of the user for the specified action. The action may be an install for instance.…
Mobile ad fraud is when an individual or group attempts to exploit the publishers or advertisers by unfair use of mobile advertising technology. The main object of ad fraud is to create holes in the advertising…
What is attribution? Attribution in mobile marketing or advertising terms signifies the crediting of a particular channel, media source or campaign with the relevant performance metric. This metric could be an install, conversion or some…
What is Ad SDK An Ad SDK, used to bundle multiple ad request APIs, provides a standard kit for app developers to control when, where and how ads are placed in their application. When it…
Frequency capping is a part of digital advertising terminology that refers to the restriction of the number of times a particular unique user is shown an advertisement. Unlike traditional advertisements on billboards, television, radio and…
An ad exchange is a digital marketplace that provides a technology platform for the publishers to sell their display, video and mobile ad inventory to advertisers through real-time auctions. Ad Exchange vs Ad Network Ad…
Mobile game monetization is the means for an application developer to earn revenue from his games. Let’s go into detail about these types of monetization options available- Direct purchase- The is merely the act of…
Native Ads Advanced is the latest development from the Google Ads team. This comes as a replacement for Admob Native Express. What is Admob Native Express? Native Ads Express (now discontinued) allowed publishers to define…
A price floor is defined as the lowest possible price any particular commodity can be sold for. From an ad-tech perspective the price floor dictates the minimum cost at which space for digital advertisements can be sold…