Ad Tech Simplified : What is Attribution Methods

In mobile advertising terms attribution can merely be stated as determining which source or sources of marketing was responsible for the conversion of the user for the specified action. The action may be an install for instance.…

Ad Tech Simplified : What is Mobile Ad Fraud?

  Mobile ad fraud is when an individual or group attempts to exploit the publishers or advertisers by unfair use of mobile advertising technology. The main object of ad fraud is to create holes in the advertising…

Ad tech simplified : What is Cross Device Attribution?

  What is attribution?   Attribution in mobile marketing or advertising terms signifies the crediting of a particular channel, media source or campaign with the relevant performance metric. This metric could be an install, conversion or some…

Ad Tech Simplified : What is Ad SDK?

  What is Ad SDK   An Ad SDK, used to bundle multiple ad request APIs, provides a standard kit for app developers to control when, where and how ads are placed in their application. When it…

Ad Tech Simplified : What is Frequency Capping?

  Frequency capping is a part of digital advertising terminology that refers to the restriction of the number of times a particular unique user is shown an advertisement.   Unlike traditional advertisements on billboards, television, radio and…

Ad Tech Simplified : What is Ad Exchange?

An ad exchange is a digital marketplace that provides a technology platform for the publishers to sell their display, video and mobile ad inventory to advertisers through real-time auctions.   Ad Exchange vs Ad Network   Ad…

Ad tech simplified : What is Mobile-Game Monetization?

  Mobile game monetization is the means for an application developer to earn revenue from his games. Let’s go into detail about these types of monetization options available-   Direct purchase- The is merely the act of…

Ad Tech Simplified : What is Native Ads Advanced?

Native Ads Advanced is the latest development from the Google Ads team. This comes as a replacement for Admob Native Express.   What is Admob Native Express?   Native Ads Express (now discontinued) allowed publishers to define…

Ad tech simplified : What is Floor Price?

A price floor is defined as the lowest possible price any particular commodity can be sold for. From an ad-tech perspective the price floor dictates the minimum cost at which space for digital advertisements can be sold…