Ad tech simplified : What is Ad Mediation?

Mobile ad mediation is a mobile app monetization solution that facilitates app developers (a.k.a. publishers) to set, manage, and optimize multiple mobile ad networks of their choice with only one SDK integration instead of integrating with hundreds…

Ad tech simplified : CPM & eCPM

What is CPM?   CPM stands for cost per mille. Mille is a word which means one thousand and hence CPM essentially means cost per one thousand. The thousand here in digital advertising refers specifically to impressions.…

Ad Tech Simplified : What is Real Time Bidding(RTB)?

Real-time bidding refers to the online auction process wherein buying and selling of online ad impressions are done in real-time, often facilitated through ad exchange. These auctions are held while the mobile app is loading wherein the…

Ad tech simplified : What are native ads?

What are Native Ads? Native advertising is a form of paid advertising that matches the look, feel and function of the format in which they are shown. This format could be any application be it a social…

Mobile Ad Mediation: The What, Why and How

What is Ad Mediation?   Mobile Ad Mediation is an app monetization solution that helps game developers manage advertising requests from multiple ad networks to ensure game publishers find the best available network to fill their ad…

Ad tech simplified : What is Fill rate?

We can define fill rate as simply the number of times an advertisement is shown at a particular ad space divided by the total number of times an advertisement can be shown at that space. Let’s say…

Ad Tech simplified : What is Programmatic Ad tech?

Programmatic Ad Tech or Programmatic Advertising is simply using an automated system to efficiently reach the right target audiences, at the right time, and in the right place by optimal management of your media purchasing efforts.  …

Ad Tech Simplified : What is a Demand Side Platform (DSP)?

Demand-side platform (DSP) are the flip side of supply-side platforms (SSP), which allows buyers of mobile advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. DSPs represent the interests of buyers and…

Ad Tech Simplified : What is a Supply Side Platform (SSP)?

A Supply Side Platform (SSP) also called a sell-side platform or yield optimization platform, is a technology that helps mobile game publishers manage their advertising impression inventory and maximize revenue. Publishers use a supply-side platform to automate…

Ad Tech Simplified : Ad Tech Terms You Should Know

The mobile Ad Tech ecosystem is a complex landscape with many different terms and jargons which makes it more confusing.   Ad tech simplified is a new series of articles authored by the GreedyGame team with a…