Optimizing Game-Play Units: A Design Study

One of the most crucial task for us is to understand how native ads affect the publisher's revenue.   The native ad draws the attention of a user. The user clicks on the ad. The resultant clicks…

User Churn : Can monetization solve it?

There are thousands of apps that go on app stores every day and there are hundreds that get downloaded too. But accordingly to Localytics, most of these downloaded apps are not even used a second time. So…