- Improve your Fill Rates & eCPMs
SDK – X is enabled with the auto-pilot feature that manages the priority of each Ad Format within the waterfall so the publisher always gets the highest eCPMs and Fill Rates for each placement. The Cross-Format Mediation between multiple Ad Formats for the same placement maximizes competition and yields the highest earning ads.
- Fluid Ad Templates ( Ratio & Content Adaptive )
Its AI-Enabled engine does the heavy lifting of designing & testing the Ad Templates. The App publishers can now focus on monetizing their apps and skip the hassle of designing and testing Ad templates. The template designs adapt to ratio-maintained scaling of the ad unit & different android devices to ensure the ads always render beautifully. The Ad Template’s CTA button automatically fetches the same color as the content of the ad giving it a Native look & feel, thus enhancing the CTR of such ads.
- Integrate Native Ads with Ease
The platform is equipped with the functionality of automatically placing these Native Ad formats behind any other Ad formats like – banner or Interstitial. This, in turn, increases the Ad revenue and fetches maximum results with minimum effort.
- Automated Demand Mediation Process
Our ML based optimization engine automates the Mediation between Demand Partners. The platform’s intelligent bid comparison engine configures the best combination of partner and format to serve the highest revenue ad based on real-time bids. Publishers can choose from a list of 10+ Native Demand Partners.
Smart Refresh Feature of SDK X automates the entire cycle of configuring audience cohorts, conducting multiple A/B testing, analyzing the results, tweaking the tests & repeat the process till you get the right refresh value for each ad unit. This ensures that app publishers make maximum revenue with minimum effort.