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DoubleClick For Publishers- A Complete Guide
Updated on August 11, 2023
The Ultimate LiveOps Guide for Game Developers
In the dynamic realm of the gaming industry, numerous advancements have reshaped the way games are experienced. Among these developments, LiveOps is a pivotal aspect that has transformed the process of game monetization. LiveOps helps to integrate development, operations, and player engagement in real-time seamlessly.
The Ultimate Guide To Understanding Demand Side Platforms
Due to brands' increasing interest in paid marketing, programmatic advertising is experiencing tremendous growth, with expected ad spending to reach $141.9 billion in 2023. However, advertisers still face many challenges while buying the right ad spaces. Demand side platforms (DSP) solve these problems, thanks to their powerful AI algorithms. Let’s explore end-to-end information about demand side platforms and understand how they help advertisers.
30 Best Supply Side Platforms (SSPs) for Publishers in 2023
Digital publishing businesses strive to monetize their apps or websites and profit from them. While achieving monetization goals is complex, publishers can leverage several supply side platforms. With plenty of SSPs, publishers need clarification on how to select the best SSPs for publishers
How to acquire users for apps - 14 User Acquisition Strategies
The global app industry is growing fast. A report from Statistica claims that there are 3.55 million and 1.6 million apps on the Google Play Store and iOS store respectively. So many apps create user acquisition challenges for app developers. That’s why we have mentioned 14 proven app user acquisition strategies that help you understand how to acquire users for apps and grow your customer base.
How to choose the best app ad networks in 2023
It’s the age of mobile apps, and mobile advertising is on the rise. With the number of advertisers increasing by the day, many ad networks have come into existence, making it difficult for app publishers to choose the right one. There are too many factors to consider and too little time. Not just any ad network, you need one with specific features that can help you boost your ad revenue while retaining the user experience.
What is Native Advertising and its brief history
With savvy online customers being interested in active conversation rather than passive promotion, native advertising is gaining traction. Gone are the days people passively get input from various media.