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DoubleClick For Publishers- A Complete Guide
Updated on November 17, 2022
14 Revolutionary Benefits Of Self-Serve Advertising Platforms
As programmatic media buyers are increasing, the AdTech industry has become focused on creating new ways to ease ad serving and improve various aspects of the programmatic advertising ecosystem. Self-serve advertising platforms are yet another outstanding contribution of AI and ML in the Adtech domain that are changing the perception of digital advertising. Let’s dive deeper into self-serve advertising platforms and their benefits.
10 Ad Frauds And Their Successful Prevention Steps
Recent research by Business of Apps suggests that publishers have lost $81 billion to ad fraud in 2022 alone, which is estimated to reach $100 billion by 2023. As more investments are being made in digital advertising, fraudsters are finding new ways to scam advertisers out of their hard-earned money. Let’s look at some of the most common ad fraud types and the techniques to detect and prevent them.
How to acquire users for apps - 14 User Acquisition Strategies
The global app industry is growing fast. A report from Statistica claims that there are 3.55 million and 1.6 million apps on the Google Play Store and iOS store respectively. So many apps create user acquisition challenges for app developers. That’s why we have mentioned 14 proven app user acquisition strategies that help you understand how to acquire users for apps and grow your customer base.
13 Compelling features of the best app monetization platform
People’s craze for mobile phones continues to grow at a fast pace. According to a recent Statista survey, a person spends 3-4 hours daily on their smartphone. High engagement powers more app development and hence monetization. For app businesses, choosing the best app monetization platform is challenging. But it becomes easy when you know what features to look for. Let’s discuss some must-have features of app monetization platforms.
Google Ad Exchange - Everything You Need To Know
Google Ad Exchange is a huge buzzword in the advertising industry and the go-to for publishers to find the right buyer for their ad inventory and improve monetization. However, it is important to learn how it works and how you can get access to it. We have compiled everything you need to know about Ad Exchange in this blog post. Read on.
24 Important programmatic advertising terms you need to know in 2023
Are you a publisher making money by running ads? Do you understand the top programmatic advertising terms in 2023? If not, then you are missing an important thing. As a responsible publisher, you must consistently search for industry-relevant AdTech terms and understand their relevance for your business. This blog explains the top 23 programmatic advertising terms that will help you scale your publishing business.
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