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DoubleClick For Publishers- A Complete Guide
Updated on November 17, 2022
10 proven ways to increase app downloads in 2023
There are close to 9 million mobile apps in the world, which means you are competing with a vast sea of apps to grow your own. But, low app download rates are not favoring you in this competition. You may be wondering why users are not downloading my app, or how I can increase app downloads.
The Ultimate Guide To Understanding Demand Side Platforms
Due to brands' increasing interest in paid marketing, programmatic advertising is experiencing tremendous growth, with expected ad spending to reach $141.9 billion in 2023. However, advertisers still face many challenges while buying the right ad spaces. Demand side platforms (DSP) solve these problems, thanks to their powerful AI algorithms. Let’s explore end-to-end information about demand side platforms and understand how they help advertisers.
20 Best App Marketing Strategies To Drive Growth
With smartphones surging in popularity, more feasible apps have launched in the market, creating challenges for apps to stand out. As a solution, numerous app marketing services have started to test and implement different strategies that drive app growth. This blog post lists and explains such top 20 app marketing strategies.
19 Best App Marketing Tools to Boost Your App Growth
The number of smartphone users has been increasing globally. Based on research done by AdWeek, a popular advertising platform, people spend 25% of their daily time on mobile apps. This trend encourages app developers and owners to use app marketing tools to promote their apps effectively. App businesses may need clarification on choosing the best mobile app marketing platform since numerous options are available. Hence, this blog outlines the essential tools for success in the future.
Google AdX vs AdSense: Which is better for publishers in 2023
Google AdX and AdSense are the top programmatic advertising solutions for publishers to make more money from ads. Both platforms are Google-owned and have powerful features. Publishers using Google AdX and AdSense have the same objective and target a similar audience. Then, why do publishers face challenges while choosing one between these platforms? Let’s look into Google AdX vs AdSense and know which platform is better for publishers in 2023.
14 Revolutionary Benefits Of Self-Serve Advertising Platforms
As programmatic media buyers are increasing, the AdTech industry has become focused on creating new ways to ease ad serving and improve various aspects of the programmatic advertising ecosystem. Self-serve advertising platforms are yet another outstanding contribution of AI and ML in the Adtech domain that are changing the perception of digital advertising. Let’s dive deeper into self-serve advertising platforms and their benefits.