What are the top 5 factors affecting eCPM?
Learn about the top five factors that affect eCPM, the steps to measure it. Also, get insights into the steps you can take to boost eCPM rates for mobile ads.
Ways To Increase ARPDAU: Everything App Publishers Need To Know
ARPDAU is an important metric for app publishers to understand how their app monetization strategy is performing. This blog explains the importance of ARPDAU.
Video ad networks guide: 9 best video ad networks for publishers in 2022
Video ad networks are a pool of video impressions. They help advertisers and publishers buy and sell video ad inventory and monetize publishers’ video content.
What is programmatic advertising? A complete guide (2022 update)
Programmatic advertising is an automated approach to buying and selling ad inventory between advertisers and publishers. Powered by AI and ML, programmatic advertising has 4 variations.
What is an ad exchange? Top ad exchanges in India
Learn all about ad exchanges - what they are, what are their benefits, and how they work. Get a list of the top 5 ad exchanges for publishers and advertisers in India.
Header bidding explained: 7 most-asked questions answered for publishers
Header bidding is a programmatic advertising approach that allows publishers to get maximum value for their impressions while reducing the ad loading time.
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