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Why digital ads will be crucial for SaaS marketing in 2023
Updated on August 11, 2023
Digital advertising is the fastest-growing channel in SaaS marketing and is expected to grow faster than other channels, such as B2B content marketing, email marketing, influencer marketing, and push notifications. The importance of digital advertising is driven by two factors: the shift from desktop to mobile behaviors and the increased use of mobile devices. Let's throw some light on how you can take advantage of them. This article will explore how digital ads will impact marketing strategy, SaaS marketing examples, and B2B SaaS content marketing in 2023.
Digital media is on the rise.
The rising digital media trend will continue to sustain over the next five years. Digital ad spend has been increasing since 2012, and a study predicts that digital ad spend will grow from $521 billion in 2021 to $681 billion in 2023 and $876 billion by 2026. Digital media isn't just the future of marketing and advertising – it's already here and a big part of your SaaS marketing strategy. Some of the most used marketing tools for creating digital ads include display ads, video ads, native ads, and social media ads.
There are several reasons why digital media will continue to grow in importance, including:
- The significant increase in the use of mobile devices over the past decade.
- Mobile devices becoming the primary way of content consumption.
This trend has led to a decline in desktop usage and a shift in consumer behavior away from computers and toward mobile devices. The transition has compelled businesses to implement mobile advertising practices to help them better serve billions of mobile users. Digital media has transformed the way we live, work, and play. It has also become the primary method of communication for many people around the world.
Marketers are looking for greater efficiency in media spend.
As technology improves and the market becomes more saturated with new advertising options, marketers seek ways to maximize their return on investment (ROI) from digital media. In many cases, this means shifting the budget away from traditional media channels like TV and radio to online placements and turning to digital media as a solution.
As the industry continues to mature and marketers become more familiar with how they can best utilize digital ad platforms, they're looking for greater efficiency in their media spend. This indicates that marketers want to maximize the ROI of each dollar spent by targeting the right audience with the most relevant message. Digital advertising is a fast-paced industry, and marketers are always looking for new ways to reach their audiences effectively.
A growing trend among brands is using data to make informed decisions about their digital ad campaigns. For instance, when choosing ad networks, mobile app marketers look for offerings like Cost Per Mile, the ad network's reach, and yield optimization.
Digital ads are more targeted.
Digital ads have the potential to be more targeted, and they can help you reach your target audience in just a few clicks. You can target users based on location, demographics, interests, and more.
They're also a lot less expensive than print ads, that's why they will be crucial for SaaS marketing. This benefit means you can reach the right audience and spend less on your campaign.
Digital ads are more targeted than traditional channels because they allow you to reach your ideal audience in a specific location, at a particular time, and on their preferred device. With digital ads, you can also target users based on their interests and any other online behavior that shows an interest in your product or service.
Digital ads can achieve line extension and stand out from competition.
Digital ads are a great way to create line extensions or promote your products and services without directly mentioning them. Line extensions can help increase sales because they give customers more options for purchasing from your brand and showcase how versatile it can be. You can use this opportunity to push people toward your website and generate leads. There are many digital ads examples that use line extensions. For instance, if you have a cooking utensil company and create a new saucepan, it's considered a line extension.
It is important to note that line extensions should be similar in function, price point, and quality to the original product or service. Line extensions also allow for higher profit margins due to economies of scale.
Digital ads are ideal for testing and learning.
If you're not sure how your customers will react to your new product, you can use digital ads at a low cost to get feedback.
Digital ads are flexible and allow for quick testing and iteration. You can easily test various creative, audience segments, and landing pages to determine which combination drives the most conversions. This helps you refine your messaging, create compelling ad copy, and optimize based on performance data from previous tests.
To further enhance your digital marketing strategies, you need to use a customer relationship management (CRM) system. A CRM tool such as Salesforce, Freshworks, or HubSpot alternatives adds personalization and human interaction to your marketing strategy. A CRM helps to individualize clients so you can foster more powerful and lasting relationships.
Your customers are on social media, and so should you.
A report on digital users worldwide says that of the 5 billion internet users worldwide in October 2022, about 4.74 billion use social media. Its massive volume of users makes social media a great way to interact with customers and prospects while building brand awareness. It's also an opportunity for you to generate leads and drive sales.
Social media can play an important role in your marketing strategy, especially when launching a new product or service. It's a great way to build brand awareness and establish credibility among your target audience.
Social media is also an excellent place to conduct market research, get feedback on new products, and gauge customer sentiment about existing offerings. For instance, you can create digital ads for Facebook users based on posts they and their friends have liked.
Social media is the place where your customers are. It's a great place to start building a community and generating leads, and a power driver of traffic and sales for many companies. In fact, some studies have shown that businesses that use social media generate up to 10 times more revenue than those that don't.
Takeaway: A SaaS marketing strategy must include digital ads if you want a successful B2B content marketing strategy in the coming years.
Digital ads have been a huge part of many B2B SaaS marketing strategies. This is because they are cost-effective and easy to deploy, enabling companies to scale their campaigns while testing different messages and audiences quickly.
If you want to succeed in the coming years, ensure that your B2B marketing strategy includes digital ads.