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How Alsumaria TV resolved limited ad serving on AdMob with GreedyGame
Published on May 31, 2022
is a satellite TV network in Iraq. They started working with GreedyGame in March 2022 to overcome multiple challenges with their Android app.
GreedyGame helped Alsumaria TV resolve limited ad serving on AdMob. We also increased their match rate from less than 1% to 80%.
- Restricted ad serving by AdMob (owing to the policy violations) with a match rate of less than 1%.
- No revenue against at least 25 million ad requests sent per month.
Alsumaria TV resolved the challenges above through the solutions mentioned below.
Alsumaria TV opted for GreedyGame’s app consultation service - Plan A, where our experts identified the root cause of the problem - policy violations in ad placements.
Achieving policy compliance and improving match rate
Policy violations caused AdMob to restrict ad serving for the Alsumaria TV app, resulting in decreased match rate. Our team discovered that incorrect ad placements were leading to policy violations and fixed the same. Being a Google channel partner, we also helped the app reclaim regular ad serving from Google AdMob, thus improving the match rate to up to 80%.
Increasing ad revenue
Apart from resolving the AdMob issues, we added more third-party open-bidding partners to diversify the revenue and improve the match rate. This boosted app monetization, and the ad revenue that had dropped to zero started growing.
GreedyGame’s solutions to Alsumaria TV increased their weekly average revenue. The app started monetizing with AdMob and other open bidding partners that we added. Also, their match rate went up to 80%, followed by an improvement in the show rate.
Hear it from our happy client:
“We were introduced to GreedyGame by our digital agency. The team was extremely cooperative. They took the time to study the app and come up with all the recommended changes to make the app healthy and compliant with App stores ad serving requests. They also taught us how to partner with several networks to get the app monetized after two years.”
-Petra Tawk, Team Alsumaria TV