How Alsumaria TV resolved limited ad serving on AdMob with GreedyGame

GreedyGame helped Alsumaria TV resolve limited ad serving on AdMob. We also increased their match rate from less than 1% to 80%.

The challenge

1. Restricted ad serving by AdMob (owing to the policy violations) with a match rate of less than 1%.
2. No revenue against at least 25 million ad requests sent per month.

Alsumaria TV resolved the challenges above through the solutions mentioned below.

The solution

Alsumaria TV opted for GreedyGame’s app consultation service - Plan A, where our experts identified the root cause of the problem - policy violations in ad placements.

• Achieving policy compliance and improving match rate

Policy violations caused AdMob to restrict ad serving for the Alsumaria TV app, resulting in decreased match rate. Our team discovered that incorrect ad placements were leading to policy violations and fixed the same. Being a Google channel partner, we also helped the app reclaim regular ad serving from Google AdMob, thus improving the match rate to up to 80%.

• Increasing ad revenue

Apart from resolving the AdMob issues, we added more third-party open-bidding partners to diversify the revenue and improve the match rate. This boosted app monetization, and the ad revenue that had dropped to zero started growing.

The results

GreedyGame’s solutions to Alsumaria TV increased their weekly average revenue. The app started monetizing with AdMob and other open bidding partners that we added. Also, their match rate went up to 80%, followed by an improvement in the show rate.

Hear it from our happy client:

-Petra Tawk, Team Alsumaria TV