How CricFlix scaled up app growth and monetization with GreedyGame

CricFlix is an app for everything around cricket - live scores, IPL team rankings, world cricket news, etc. GreedyGame started working on optimizing the app in October 2021 with the aim of boosting app monetization and user acquisition.

In 20 days, CricFlix went from a few hundred to more than 100,000 installs, with 10,000+ daily active users. Besides, the app was able to increase its revenue by 40% in three months.

The Challenge

1. Firstly, hundreds of cricket score apps were already performing well in the market when CricFlix launched, which meant huge competition.
2. Secondly, it needed to identify the right audience and ad campaign strategies to scale app growth.
3. Thirdly, it was looking for app monetization solutions by leveraging in-app ads.

In contrast to the challenges, we provided solutions that helped CricFlix improve its user base, Daily Active Users (DAU), app store ranking, and ad revenue. Let’s see how.

The Solution

CricFlix leveraged our expertise in the following areas to improve its user acquisition.

• Google and Facebook Ads
• Affiliate Marketing
• App Store Optimization (ASO)
• App Monetization Strategies

• Google and Facebook Ads

We onboarded CricFlix to Google and Facebook Ads, and our ad experts provided end-to-end assistance in creating and running the best-performing campaigns that yielded quality users.

The hack was to find the right time to grow - the cricket season, and identify the right locations and demographics to run the ads. We helped CricFlix improve its user base with goal-based campaigns. By focusing on interest and behavior-based targeting, CricFlix saw evident growth in a short span of time.

• Affiliate Marketing

The CricFlix app needed as much visibility as possible, which is where our affiliate partners played a vital role. We ran performance campaigns that mainly focused on Cost Per Install (CPI) campaigns to gain more installs. Additionally, we helped CricFlix reduce their CPI by connecting them with the right supply partners.

Google Ads, Facebook Ads, and affiliate channels were the primary approaches to acquiring more users.

• App Store Optimization (ASO)

The CricFlix team also wanted to grow their app organically. Thus, ASO was put in place, mainly focusing on improving the Google Play Store ranking. Our ASO team helped CricFlix find the right keywords and optimize the app title, subtitle, description, screenshots, etc. With a personalized app store optimization strategy, CricFlix ranks in the top 100 cricket apps for the 50 most-searched keywords in India.

• App Monetization

We pitched in our ad revenue optimization platform - SDK X to achieve maximized ad revenue. By integrating SDK X into the app, CricFlix got access to readily available ad formats, ad placements suggestions, premium demand, and the right refresh rates. It achieved better eCPMs and 100% fill rates, which resulted in an ad revenue increase of by 40%.

The Results

All the combined efforts got CricFlix more than 100,000 installs in just 20 days (also a personal benchmark for GreedyGame). Not only that, it currently has over 10,000 daily active users and achieved a revenue increase of 40% in three months.

“We struggled with the user acquisition in the initial days. The GreedyGame team became our life saver. With their constant support and effort, we achieved one lakh installs in a short period, which was a memorable feat for the entire team of CricFlix. They also onboarded us to SDK X for revenue optimization. It’s extremely simple to use and we saw good results in a short span. “

-Siddhant Shukla, CricFlix Team