How Gallery overcame a low match rate on Google AdX with GreedyGame
The Gallery team reached out to GreedyGame after facing limited ad serving with low match rates on their Google AdX account for a long time. We identified the problems that led to reduced match rates and resolved the limited ad serving on the app.
Gallery saw an improvement in the match rate from 16% to 100% in approximately 30 days. Their revenue per thousand impressions (RPM) also increased to 110%.
The main challenge Gallery faced was limited ad serving with a match rate as low as 16% on Google AdX.
We identified the reason for low match rates as policy violations in ad placements. Google flagged the Gallery app because of policy compliance issues, which limited the ad serving while reducing the match rate.
Our team resolved the policy violations by suggesting better ad placements that improved the match rate and increased the RPM.
To gamify and improve user experience, we helped add a rewarded ad unit that added 20% average monthly revenue.
We also added new ad formats and in-app purchases for diversified revenue.
The match rate improved from 16% to 100%.
The RPM steadily increased to 110%.
The newly-added rewarded ad unit added 20% average revenue per month.
Here’s what the Gallery team has to say about their experience working with GreedyGame:
“We have been working with GreedyGame for a long time. We initially found it challenging to resolve the limited ad serving issue on AdX, but the GreedyGame team helped us understand the problem and overcome it. They also helped us out in increasing the app revenue by introducing new monetization methods.“
-Nitin Dhorajiya, Gallery Team