How to improve in-app advertising with SDK X

According to a survey by Statista, spending on mobile advertising reached USD 223 billion in 2020 worldwide and is expected to hit USD 327.1 billion in 2022. This means a prosperous future for mobile app owners, improving their chances of increasing app earnings.

A form of mobile advertising, in-app advertising, is currently ever so popular across the world and even attained a market value of USD 110.9 billion in 2021. As much as it promises financial affluence to mobile app owners, it must be employed correctly to achieve the desired outcome.

At GreedyGame, we built a platform – SDK X, an ad revenue optimization platform, to help app owners or so-called publishers in the ad tech industry enhance their in-app ads' revenue. Let's learn more about SDK X's offerings parallelly with how it helps to achieve in-app advertising.

• What is in-app advertising?
• Types of ad formats
• How SDK X helps with in-app advertising: Features

What is in-app advertising?

In-app advertising is a type of mobile advertising that enables app developers or app owners to monetize their app by serving ads inside it. This process may involve an ad network or ad exchange, which is an automated marketplace that allows publishers (app owners) to sell their ad inventory in real-time and advertisers to bid on it, acquire it, and display their ads. At times, multiple ad networks may also be involved in the buying and selling of ad space.

Ad space or ad inventory refers to specific areas inside an app where ads can be displayed. App developers can deploy containers called ad units on the ad space to display in-app ads. Ad units can accommodate in-app mobile ads in various formats. Let’s learn more about them.

Types of ad formats

Below are the different types of ad formats.

• Native ads: These ads are designed to match the look and feel of the app; thus, they appear to be a part of the app's content. They are non-disruptive and do not hamper the user experience, which makes them the best ad format for in-app mobile ads.

• Interstitial ads: These ads are displayed in full screen and appear during the natural transitions of the app, such as between different levels in a game. They have a close button at the top right corner.

• Banner ads: Banner ads are displayed on the top or bottom of the app screen throughout a user session and refresh automatically after some time. The ad format is prevalent as it is effortless to implement for app monetization purposes.

• App-open ads: App-open ads are used to monetize app load screens. These ads appear on the app's loading screen when it is in the foreground. They usually go along with the app’s branding, which takes up 15% of the screen, so the users don't feel they have navigated away from the app.

• Rewarded video ads: Users have to opt to watch rewarded video ads to get a reward as an outcome. This is especially predominant in scenarios where a user wants to unlock content such as level-ups or virtual coins in mobile games.

• Rewarded interstitial ads: These ads are a type of incentivized ad formats. They appear during the natural transitions of the app, such as between levels in a game, rewarding the users who watch them. During the app transition, rewarded interstitials have an introductory screen that announces the reward and gives users a chance to opt-in. The user can skip or opt-out of the ad at any point.

So, app publishers or owners can display ads in various formats. But every time an ad is shown, you must ensure that it does not affect the user experience and adheres to all the Google ad policies while driving the desired revenue. This is where SDK X comes into play.

SDK X is an ad revenue optimization platform that empowers app publishers to maximize their app monetization capabilities. Powered by Artificial Intelligence and Machine Learning, SDK X helps you find the best combination of ad format and demand partner to generate the highest ad revenue based on real-time bids.

Let's look at the capabilities of SDK X in detail.

How SDK X helps with in-app advertising: Features

1. Access Google Ad Manager (GAM) 360

Increase ad revenue by integrating SDK X into your app with only a few clicks. Get access to Google Ad Manager 360 to connect with other premium ad networks.

2. A/B test to improve your ads

With SDK X, perform A/B testing on ad formats, placements, and demand partners to identify the best fit for your application. This means you will always have the best ad formats with the right demand partner at the right placement to ensure the maximum yield for your ads.

3. Adaptive templates

You don't have to hard code your ad templates for different devices. All you need to do is integrate SDK X with your application to choose from a wide range of adaptive templates and render ads on different devices without any difficulty.

4. Complete control over your ads

With SDK X, you get complete control over ads to target the audience based on specific demographics. Analyze the performance of your ads based on detailed repos and improve your ads.

5. Policy compliance

SDK X is compliant with all the Google ad policies by default, so you need not worry about policy violations. All you have to do is choose your a d formats and take ads live.

With the in-app advertising industry anticipating a bright future, it is the right time to invest in enhancing your ad revenue. GreedyGame offers a 360-degree approach with SDK X that gives results with reduced effort in less time.