Self-Serve Advertising Platforms: A Nifty Tool For Advertisers And Ad Tech
A buzzing trend in the ad tech industry, self-service advertising platforms are becoming increasingly popular among advertisers, given the numerous possibilities and the control they provide. As media buyers started to rise, the ad tech industry became keen on developing new ways to ease ad serving and improve various aspects of digital advertising for advertisers. That’s when self-serve platforms came into being.
- What are self-serve platforms?
- DSPs vs. self-service advertising platforms
- Benefits of self-serve platforms
- Top self-serve advertising solutions
- GreedyGame’s self-service advertising platform: GROW
What are self-service advertising platforms?
Self-serve or self-service advertising platforms enable ad serving without human intervention, such as the involvement of sales reps and ad operation executives to create and run ad campaigns. So, what happens in a self-serve advertising platform? You create a campaign by choosing the cost model, targeting, budget, and other specifications and send it for approval. Once the campaign is approved, your ads run, fetching the desired results.
DSPs vs. self-service advertising platforms
Many times, we confuse DSPs with self-service platforms. However, there is a significant difference between the two.
Both DSPs and self-service advertising platforms serve the purpose of connecting you to supply sources. The key difference is the self-serve platforms’ inability to let you choose the supply sources directly through the platform. In lieu, you can solely set up and run campaigns on such platforms.
For example, Google Ads, Facebook Ads, and other similar tools provide an interface to manage campaigns, but they are not DSPs. Instead, they are self-serve advertising platforms because they do not let you choose specific audiences or publishing partners. Rather, your campaigns reach the audiences created or selected by the platforms, based on the targeting you set up.
Benefits of self-service platforms
Self-serve advertising platforms are beneficial to any app, business, or website that wants to scale through ad campaigns. Below are the benefits.
Reduced dependencies on external factors: The involvement of a sales rep and ad operations expert is completely avoided. Moreover, you can make changes to your campaigns at any time, all by yourself, so dependency is reduced.
Complete control over the campaigns: If you are an industry expert, you can leverage self-serve advertising platforms to their full potential. Create and manage campaigns that work in your favor to take complete advantage.
No restrictions on entry: Whether you are a small business or a mid-sized company, have a vast budget or want to run a small campaign, self-serve platforms have no entry barriers.
Freedom to experiment: Having complete control over your campaigns implies that you get the freedom to experiment with them. You can A/B test formats and other parameters to identify what works best for you.
Popular self-service advertising solutions
Below are some widely-used self-serve advertising platforms.
- Google, Facebook, and LinkedIn Ads are some of the best self-serve advertising platforms, enabling you to create and manage your campaigns on social media platforms end-to-end.
Paid search on search engines like Google, Yahoo, and Bing work on Pay-Per-Click or PPC basis. These ads target users based on keywords you choose, and you pay every time a user clicks the ad.
Digital-Out-Of-Home (DOOH) self-serve advertising platforms for advertisers to display ads on billboards. These platforms help you dynamically target ads at individuals walking past them.
GreedyGame’s self-service advertising platform: GROW
GreedyGame’s attempt at hopping on the self-service trend becomes successful with our brand-new self-serve user acquisition platform - GROW.
Key features of GROW
- Robust Analytics with Real-Time Attribution
You get comprehensive insights into the campaign performance - from impressions and clicks to conversions and revenue in real time. With accurate real-time data and reporting, you are empowered to make data-driven decisions.
- CPA Model Bidding
GROW supports CPA bidding so that you can pay for specific actions on your ads. Also, multiple cost models like CPI, CPC, CPR, and CPM are supported on our self-service platform.
- No-Cost Tracking System
There is no need to rely on an external tracking system. GROW offers an in-built tracking system with helpful, in-depth analytics about your campaigns.
Benefits of using GROW
Premium Inventory: Get access to high-quality inventory while ensuring that your ads reach the right audience.
Dedicated account managers: Even though you get complete control over your campaigns, our support team is available 24/7 to answer your queries and assist you.
Low acquisition cost: Get app installs starting at $0.013 (INR 1). Invest in ROI-driven marketing at an affordable price and get the best out of it.
Global reach: Identify your target audience and reach them quickly and easily with our global network of apps and affiliates.
High-quality campaigns: Ads are served to the right users at the right time with 100% policy compliance, ensuring quality and results.
Learn more about GreedyGame’s self-serve advertising platform - GROW.