Tag: App Monetization
TOP SUPPLY-SIDE PLATFORMS IN 2020
A supply-side platform (SSP) is an advertising technology platform that helps publishers monetize their mobile apps by managing, selling and optimizing their available inventory.
Programmatic Marketing is the automation of marketing efforts, to create highly targeted intelligent marketing content for specific audiences.
Real-time bidding, is a process of valuing and bidding for an ad impression in real-time, where ad requests from the publisher are sent to an open exchange to get bids from buyers.
BEST PRACTICES TO INCREASE THE CPM
Best Practices to increase the CPM - CPM is the ad revenue generated per 1000 impressions. Ad revenue generated by a specific ad unit can be calculated with the help of CPM.
SDK X -- Ad Revenue Optimization Platform
A revolutionary all-in-one ad revenue optimization platform developed with a vision to empower the app publishers to maximize their app monetization capabilities.
GreedyGame helped Maleo boost Month-on-Month additional Revenue by 30%
Maleo integrated GreedyGame’s SDK to implement native ads that boost the revenue by 30%. These ads blended into the game environment without hampering the game play and user experience.