Tag: Programmatic Advertising
What is programmatic advertising? A complete guide (2022 update)
Programmatic advertising is an automated approach to buying and selling ad inventory between advertisers and publishers. Powered by AI and ML, programmatic advertising has 4 variations.
What is an ad exchange? Top ad exchanges in India
Learn all about ad exchanges - what they are, what are their benefits, and how they work. Get a list of the top 5 ad exchanges for publishers and advertisers in India.
Header bidding explained: 7 most-asked questions answered for publishers
Header bidding is a programmatic advertising approach that allows publishers to get maximum value for their impressions while reducing the ad loading time.
Google Policy Compliance
In App advertising
App Store Optimization
Video Ad Networks