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10 Tips To Choose The Right Mobile App Monetization Company in 2023
Updated on October 28, 2022
To maximize the in-app ad revenue, you must choose the right mobile app monetization company that offers exactly what your app needs. With ample options out there, how do you choose the best one? How do you ensure it will give you the best advertisers and optimal ad revenue? Questions are endless as the mobile app monetization company you choose will decide the monetary future of your app. Moreover, you want to make sure that you do not bore users with monotonous ads and acquire new users.
This blog post helps you choose the best app monetization network for your app. But before you begin hunting for it, here's something you need to know – you must identify the right mobile app monetization company for your app before publishing the app, not after.
How to choose the right mobile app monetization company
Below are a few things to consider before choosing the right mobile app monetization company. We have discussed the factors in detail in the following paragraphs.
- What is your main focus?
- What is your app category?
- Which ad networks does the app monetization company work with?
- What are the ad formats supported?
- How is the monetization-build integrated?
- Does it offer mediation?
- How long has the company been in the business, and is it profitable?
- How does the platform determine the ads to be shown?
- Does it provide user acquisition opportunities?
- Does it offer customer support?
What is your main focus?
To get the most revenue from your app, it is essential to leverage a mobile app monetization company that adheres best to your app's needs. Companies targeted at your needs will offer you the right expertise to optimize your ad revenue. Besides, some app monetization companies provide specific functions, while others may operate as an all-in-one solution. You must choose one depending on your app's needs, which you must determine beforehand.
What is your app category?
Different apps require different app monetization solutions. For example, some solutions are better suited for games, having features that fulfill the specific requirements of a gaming app. One trick that works is researching successful competition of your app and its ad networks. Tools like MobileAction, App Tweak, and App Annie allow you to see what ads competitor apps are running, the ad platforms they use to do so, and the impressions they gain.
Which ad networks does the app monetization company work with?
Integrating an ad network or exchange within your advertising supply chain is essential to truly access advertising demand at scale. Ad demand and various other marketing and advertising technologies ultimately determine how advertisers reach their audience and at what cost.
An ad network acts as an intermediary that would efficiently sell inventory (aka ad space) on your app to the advertisers. Make sure you know the networks and exchanges your app monetization company is connected with before you work with them.
What are the ad formats supported?
While banner ads and interstitial ads may be easy to integrate into the app, more immersive and interactive ad formats like native ads and rewarded video ads have emerged. These ads provide a much better user experience alongside higher ad rates.
Choose an app monetization network that supports all the ad formats currently being used and the ones you may want to incorporate in the future. It will prove fruitful to work with a company that constantly innovates to shift towards new and immersive formats when they become available.
How is the monetization-build integrated?
Does the ad server only offer client-side hosting, or do they provide server-to-server connections for more effective testing and tracking? API integrations are lighter and easier to integrate, but SDK integrations can be more robust and allow you to call back on specific functions.
Does it offer mediation?
Some apps work with dozens of ad sources, requiring them to integrate an ad mediation solution. Ad mediation is a technology that consolidates all demand sources and SDKs into one single source. It makes the app easier and lighter to use while increasing traffic and helping you achieve your goals. It also saves time by offering a single dashboard to see the entire advertising and ad revenue information, eliminating the need to log into different systems to track progress.
How long has the company been in the business, and is it profitable?
Knowing how long your partner has been in business and how much they can bring to the table is essential. The financial stability of your shortlisted app monetization companies has to be considered because you do not want any unanticipated financial hiccups along the process.
How does the platform determine the ads to be shown?
This is a very crucial question every publisher must get to the bottom of. Without prior knowledge of how ads are displayed on an app, it could lead to the app hosting poor-quality ads, resulting in unfavorable situations. In most cases, ad networks or exchanges use Artificial Intelligence (AI) to determine what ads to place where. Alas, this can get a little tricky. In situations where multiple brands want to advertise to your app users, the logical choice would be to have all of them compete in a real-time auction and then place the ad of the highest bidder. But it's not always as simple as that.
Many app monetization companies use the Waterfall technique to determine the ads to be shown when multiple bidders are involved. Different advertising demand sources/ad networks are placed in sequential order in such a system. When the initial ad source has nothing to serve, the next option in this predetermined chain presents its claim. This method is common but not optimal, as it can lead to latency, substandard fill rates, and lower per-impression prices.
Does it provide user acquisition opportunities?
User traction is an ongoing process for publishers. So, why not acquire more users while monetizing? Some app monetization companies help monetize your app and acquire users simultaneously through advertising. It's a win-win situation as it proves enormously useful for both parties.
Does it offer customer support?
Look for app monetization companies that provide customer support. Make sure details of support are mentioned before signing the contract. Also, check peer reviews to see fellow app publishers' feedback on the company's services.
The adtech industry is bound to become even more competitive in the coming years. The market is changing every day, with new app monetization companies joining the industry. So, be considerate about your app's goals before you choose one for it. If you are still irresolute about choosing a mobile app monetization company, we can help you with a bit of self-plug. We are an app monetization company and a Google AdX partner with solutions to effortlessly maximize app revenue. Like more than 1500 apps that we have already worked with, you can leverage AdX ads to your advantage and increase revenue by at least 40%.
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