SUCCESS STORIES | AdX

Achieved a 75% average fill rate for tier 2 app traffic and daily revenue of up to $500

Consoli Ads is a mobile app growth company based in Lahore, Pakistan. Their apps have mixed traffic from tier 1 and tier 2 countries. However, their biggest challenge was monetizing the tier 2 inventory while getting optimal fill rates.

Consoli Ads

Company name

Pakistan

Location

App monetization

Service

SUCCESS STORIES | AdX

Problem

Consoli Ads did well in terms of filling their tier 1 in-app inventory. Their main difficulty was monetizing tier 2 traffic. Consoli Ads found it challenging to get suitable ads that match the interests of the tier 2 user traffic on their app from their existing demand sources.

Solution

We helped Consoli Ads connect with our network of demand partners on AdX to fill their tier 2 inventory, and their apps achieved an average fill rate of 75%. We also optimized their ad revenue from tier 1 traffic with a 94% fill rate. In addition, we offered passback functionality to support ad revenue optimization. Consoli Ads received an eCPM boost of $1-$1.5 for tier 1 and $0.2-$0.8 for tier 2 inventories. Our efforts helped them hit a daily revenue of $200 to $500.

Results

$1 - $1.5

eCPM for tier 1

$0.2 - $0.8

eCPM for tier 2

$200 - $500

Daily revenue

94%

Fill rate for tier 1

75% average

Fill rate for tier 2

Unlock new ways to grow.

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India Office
GreedyGame Media Private Limited,
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USA Office
GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703
info@greedygame.com
India Office
GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka
USA Office
GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703