SUCCESS STORIES | AdX
Achieved a 75% average fill rate for tier 2 app traffic and daily revenue of up to $500
Consoli Ads is a mobile app growth company based in Lahore, Pakistan. Their apps have mixed traffic from tier 1 and tier 2 countries. However, their biggest challenge was monetizing the tier 2 inventory while getting optimal fill rates.
Consoli Ads
Company name
Pakistan
Location
App monetization
Service
Problem
Consoli Ads did well in terms of filling their tier 1 in-app inventory. Their main difficulty was monetizing tier 2 traffic. Consoli Ads found it challenging to get suitable ads that match the interests of the tier 2 user traffic on their app from their existing demand sources.
Solution
We helped Consoli Ads connect with our network of demand partners on AdX to fill their tier 2 inventory, and their apps achieved an average fill rate of 75%. We also optimized their ad revenue from tier 1 traffic with a 94% fill rate. In addition, we offered passback functionality to support ad revenue optimization. Consoli Ads received an eCPM boost of $1-$1.5 for tier 1 and $0.2-$0.8 for tier 2 inventories. Our efforts helped them hit a daily revenue of $200 to $500.
Results
$1 - $1.5
eCPM for tier 1
$0.2 - $0.8
eCPM for tier 2
$200 - $500
Daily revenue
94%
Fill rate for tier 1
75% average
Fill rate for tier 2
