SUCCESS STORIES | AdX
Low match rate on Google AdX account
The Gallery team had a low match rate on their Google Ad Exchange account, which they found challenging to tackle and resolve.
Gallery
App Name
Problem
Google had flagged the app because of a few policy violations, which the developer was unable to resolve. The app’s match rate had reduced to 16%, owing to Google’s limited ad serving.
Solution
GreedyGame resolved policy violations with better ad placements which increased the match rate to 100%. The RPM also steadily increased to 110%. To gamify and improve user experience, we suggested adding a rewarded ad unit that added 20% average monthly revenue. We also added new ad formats and in-app purchases for diversified revenue.
Results
100%
Match Rate
110%
RPM
20%
Average monthly revenue added
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