Gallery

Low match rate on Google AdX account

Photo Gallery

App Name

Gallery App

App link

App monetization

Service used

India

Location

Problem

Google had flagged the app because of a few policy violations, which the developer was unable to resolve. The app’s match rate had reduced to 16%, owing to Google’s limited ad serving.

Solutions

PubScale resolved policy violations with better ad placements which increased the match rate to 100%. The RPM also steadily increased to 110%. To gamify and improve user experience, we suggested adding a rewarded ad unit that added 20% average monthly revenue. We also added new ad formats and in-app purchases for diversified revenue.

Results

100%

Match Rate

110%

RPM

20%

Average monthly revenue added

The only ad platform built for developers by developers.

Contact us now for a product that fits your needs! It’s quick, simple and easy.

footer image