SUCCESS STORIES | AdX

Low match rate on Google AdX account

The Gallery team had a low match rate on their Google Ad Exchange account.

Gallery

App Name

SUCCESS STORIES | AdX

Problem

Google has flagged the app because of a few policy violations, which the developer was unable to resolve. The app's match rate had reduced to as low as 16%, owing to Google's limited ad serving.

Solution

GreedyGame resolved policy violations with better ad placements which increased the match rate to 100%. The RPM also steadily increased from to 110%. To gamify and improve user experience, we suggested adding a rewarded ad unit that added 20% average monthly revenue. We also added new ad formats and in-app purchases for diversified revenue.

100%

Match Rate

110%

RPM

Added 20%

Average monthly revenue

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support@greedygame.com

India Office

GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka

USA Office

GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703
support@greedygame.com

India Office

GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka

USA Office

GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703