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SUCCESS STORIES | AdX

40% revenue uplift along with boost in eCPM and fill rate

Affility is a marketplace of popular online games in the 2D category. It allows players to enjoy fun, exciting, and challenging games that support browsers and mobile phones. Top-played games on Affility include Cricket Live, Hill Climb Racing 2, Bubble Shooter, Teen Patti, and Ludo. The platform has millions of daily active users and a huge number of dedicated players contributing to its success. The company wanted to monetize their game ads properly and bring improvement in fill rate, eCPM, and overall revenue.

Affility

Company name

India

Location

Game Monetization

Service used

Problem

Affility is a newly-established gaming platform facing challenges like low eCPM, improper ad format integration, and low revenue. After looking out for multiple Google AdX partners, the Affility team partnered with GreedyGame to overcome these challenges and achieve their app monetization and optimization goals. Also, Affility wanted the GreedyGame team to handle their account and project management-related tasks duly.

“We’re glad to choose GreedyGame as our reliable AdX Partner and monetization solution. With the implementation of their robust monetization solution, GreedyGame AdX, we could tackle the challenges of low fill rate, eCPM, and inadequate revenue.”

- Tanishk Singhal, Affility Team

Solution

Programmatic advertising and AdOps experts highlighted the eCPM and revenue challenges that Affility was facing. For the solution, GreedyGame deployed AdX into Affility’s ecosystem and activated benefits such as premium demand partner reach, access to high-paying ad inventory, policy-compliant ad units, and higher eCPM. We implemented the backfilling method to fill unsold inventory in the Affility Store, improving the fill rate considerably. Further, our team manages everything around Affility, from account management to project handling, monetization, and optimization.