SUCCESS STORIES | AdX
Achieved 93% fill rate along with 3X Boost in Ad Revenue
Jagran is a top media publication that manages various websites and digital services for providing news and entertainment content in English and a variety of vernacular languages in India. Jagran has been a pioneer in making news digitally available to millions of readers nationwide and in top countries like the USA.
Jagran NewMedia
Company name
India
Location
App and website monetization
Service used
Problem
Jagran had a disappointing ad revenue experience from their previous ad network partners. The publication encountered high discrepancies and low fill rates with millions of unsold web and app inventory. Jagran was not making anticipated yield, and their AdOps team faced challenges in preparing and managing multiple reports. To tackle these challenges, Jagran New media wanted a one-stop solution for monetization, optimization and revenue growth.
“It’s been nice working with GreedyGame. They opened more demand sources to increase our inventory yield. We are hopeful the business will keep the momentum in months and years to follow.”
- Pankaj Agarwal, Jagran NewMedia
Solution
GreedyGame deployed app monetization platform, AdX into Jagran’s website and app ecosystem, offering them a higher yield and fill rate compared to their existing partners in India. The real-time dashboard integrated into AdX enabled transparent access to all reports with daily updates with regular uninterrupted payouts. Also, we offered them dedicated extended ad ops support to streamline the Jagran operation team and constantly monitor the campaign performance.
Results
3X
Revenue increase
93%
Fill rate increased in India
96.2%
Fill rate increase in USA
80%
Increase in eCPM.
