Problem

Jagran had a negative ad revenue experience from their previous ad network partners. The publication encountered high discrepancies and low fill rates with millions of unsold web and app inventory. Jagran was not making anticipated yield, and their AdOps team faced challenges in preparing and managing multiple reports. To tackle these challenges, Jagran New media wanted a one-stop solution for monetization, optimization and revenue growth.

Solutions

PubScale deployed app monetization platform, AdX into Jagran’s website and app ecosystem, offering them a higher yield and fill rate compared to their existing partners in India. The real-time dashboard integrated into Google AdX enabled transparent access to all reports with daily updates with regular uninterrupted payouts. Additionally, we offered them dedicated extended ad ops support to streamline the Jagran operation team and constantly monitor the campaign performance.