SUCCESS STORIES | AdX

Achieved 93% fill rate along with 3X Boost in Ad Revenue

Jagran is a top media publication that manages various websites and digital services for providing news and entertainment content in English and a variety of vernacular languages in India. Jagran has been a pioneer in making news digitally available to millions of readers nationwide and in top countries like the USA.

Jagran NewMedia

Company name

India

Location

App and website monetization

Service used

SUCCESS STORIES | AdX

Problem

Jagran had a disappointing ad revenue experience from their previous ad network partners. The publication encountered high discrepancies and low fill rates with millions of unsold web and app inventory. Jagran was not making anticipated yield, and their AdOps team faced challenges in preparing and managing multiple reports. To tackle these challenges, Jagran New media wanted a one-stop solution for monetization, optimization and revenue growth.


“It’s been nice working with GreedyGame. They opened more demand sources to increase our inventory yield. We are hopeful the business will keep the momentum in months and years to follow.”

- Pankaj Agarwal, Jagran NewMedia


Solution

GreedyGame deployed app monetization platform, AdX into Jagran’s website and app ecosystem, offering them a higher yield and fill rate compared to their existing partners in India. The real-time dashboard integrated into AdX enabled transparent access to all reports with daily updates with regular uninterrupted payouts. Also, we offered them dedicated extended ad ops support to streamline the Jagran operation team and constantly monitor the campaign performance.

Results

3X

Revenue increase

93%

Fill rate increased in India

96.2%

Fill rate increase in USA

80%

Increase in eCPM.

Unlock new ways to grow.

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info@greedygame.com
India Office
GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka
USA Office
GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703
info@greedygame.com
India Office
GreedyGame Media Private Limited,
4th Floor, No.04, Zed Pentagon,
Hosur Main Road, Bommanahalli,
Bengaluru 560068 Karnataka
USA Office
GreedyGame Inc.
2093 Philadelphia Pike,
#2346, Claymont,
State of Delaware 19703