Problem
Restricted ad serving by AdMob (owing to policy violations) with a match rate of less than 1%. No revenue against at least 25 million ad requests sent per month.
Solution
The Plan A team identified incorrect ad placements that were causing policy violations, resulting in restricted ad serving. We also added open bidding partners for revenue diversification and helped monetize the app.
Results
80%
Match rate
Improved
Ad serving
Increased
Ad revenue
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