SUCCESS STORIES | Plan A
Resolved restricted ad serving on AdMob
Alsumaria TV was facing limited ad serving on AdMob, which also resulted in low match rates. They needed to identify and resolve the issue to start monetizing the app.
Alsumaria TV
App Name
1M+
Installs
Iraq
Location
Problem
Restricted ad serving by AdMob (owing to policy violations) with a match rate of less than 1%. No revenue against at least 25 million ad requests sent per month.
Solution
The Plan A team identified incorrect ad placements that were causing policy violations, resulting in restricted ad serving. We also added open bidding partners for revenue diversification and helped monetize the app.
80%
Match rate
Improved
Ad serving
Increased
Ad revenue
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