Vivek was looking for a partner to optimize his inventory efficiently. His inventory was saturated on ad mob. He was looking to optimize his inventory further.
Feel the Swag uses banners, interstitials ad native ad formats in their app. With GreedyGame’s Smart refresh and floor pricing, FTS was easily able to integrate SDKX and optimize his inventory further.Smart refresh and floor pricing on ad units helped with maximizing the CPMs and in turn increasing the fillrate to 100%. Banner ad placement has the biggest exposure in the app and after optimization the cpms increased by 10%.
Average revenue per daily user increased
Seamless integration helped Feel The Swag to integrate Native Ads