Font Keyboard was looking for a partner who could help them optimize their inventory most efficiently as his eCPMs were extremely low and had 33% unfilled impressions on banner units with some limitations in AdMob.
Font Keyboard uses banners, interstitials and native ad formats in their app. With GreedyGame’s NATIVE templates in SDKX, Font keyboard was easily able to integrate native ads with different sizes due to the adaptive nature of the templates. Cross format mediation on ad units helped with maximizing the CPMs and in turn increasing the fill rate to 100%. Banner ad placement has the biggest exposure in the app but fill rates were low. Using cross format mediation between native and banner, GG increased the fills and hence the revenue for Native and Banner placement.
Cross format mediation on banner unit revenue increased by
Seamless integration helped Font Keyboard to integrate Native ads