SUCCESS STORIES | SDKX
The CPM for Ad unit placement increased by 2X
Jesus Wallpapers for your android mobile works on offline mode. Jesus Wallpapers app offers you the most beautiful, carefully picked free mobile wallpapers with images of Jesus Christ.
Jesus Wallpapers
App Name
100,000+
Installs
Problem
Hari was looking for a partner who could help them optimize their inventory most efficiently as his eCPMs were extremely low and had 50% unfilled impressions.
Solution
Jesus Wallpaper uses banners, interstitials ad formats in their app. With GreedyGame’s NATIVE templates in SDKX, JW was easily able to integrate native ads with different sizes without designing templates for each ad. Cross format mediation on ad units helped with maximizing the CPMs for native ads. Banner ad placement has the biggest exposure in the app but fill rates were low. Using cross format mediation between native and banner, GG increased the fills and hence the revenue for Native and Banner placement.
Results
100%
Fill rate across all Ad units
within hours
Seamless integration helped Jesus Wallpapers to integrate Native ads
