Hari was looking for a partner who could help them optimize their inventory most efficiently as his eCPMs were extremely low and had 50% unfilled impressions.
Jesus Wallpaper uses banners, interstitials ad formats in their app. With GreedyGame’s NATIVE templates in SDKX, JW was easily able to integrate native ads with different sizes without designing templates for each ad. Cross format mediation on ad units helped with maximizing the CPMs for native ads. Banner ad placement has the biggest exposure in the app but fill rates were low. Using cross format mediation between native and banner, GG increased the fills and hence the revenue for Native and Banner placement.
Fill rate across all Ad units
Seamless integration helped Jesus Wallpapers to integrate Native ads