Problem

Cricket Mazza was looking for a partner who could help them monetize their inventory most efficiently during the IPL season when their DAUs surge to about 20X.

Solutions

Cross format mediation on ad units helped with maximizing the eCPMs for native ads. Banner ad placement has the biggest exposure in the app but fill rates were low. Using cross format mediation between native and banner, PubScale increased the fills and hence the revenue for native and banner placement.