CPM increased by 2X
Document Scanner uses banners, interstitials ad formats in their app. With GreedyGame’s NATIVE templates in SDK X, Document Scanner was easily able to integrate native ads with different sizes without designing templates for each ad.
Document Scanner is a little scanner app that turns an android device into a portable document scanner and scans everything as images or PDF files.
The publisher was looking for a partner who could help them optimize their inventory most efficiently as the eCPMs were extremely low & had 50% unfilled impressions.
Cross format mediation on ad units helped with maximizing the CPMs for native ads. Banner ad placement has the biggest exposure in the app but fill rates were low. Using cross format mediation between native and banner, GG increased the fills and hence the revenue for Native and Banner placement.
Using cross format mediation between native and banner in SDK X, we saw an increase in the fills and hence the revenue for Native and Banner placement.
- Hari, Document Scanner