37% Increase in Month-on-Month Install numbers
Mobile gaming publisher Masterkey Games partnered with GreedyGame for the optimization of their Google Universal App Campaigns. The 360 degree approach of campaign optimization has helped them in increasing 20% of their Admob revenue.
MasterKey Games is revolutionizing language learning and reinventing what it means to learn as you play. MasterKey Games brings effective, targeted and lasting language learning into the digital realm to gamify language learning.
MasterKey Games were running multiple Google Universal App Campaigns for their language learning games. They were looking to increase their install numbers and generate a positive ROI on ad revenues.
We have seen results coming in with a month-on-month increase in ad revenues combined with reduced CPIs and a positive ROI on our UA efforts.