Problem

Rummy circle wanted to drive relevant user engagement campaigns on their mobile application to increase in-app transactions and spends.

Solutions

PubScale analysed its existing data to carefully pick out gamers who have made in-app transactions in the past to create a targeting audience pool for Rummy circle. The ads were shown on popular games that adults have an affinity towards. The intelligent placement of clickable units natively placed on the main menu, gameplay screen and pause screen ensured high engagement, registrations and transactions.